Introduction


2016 Fall Mercedes-Benz Fashion Week Central Europe event saw buyers and journalists from the Europe’s influential retailers and publications attend shows throughout the weekend and also for the first time engage in one-on-one meetings with designers at onsite buyers showrooms—a new initiative for this season by Société Fashion.

A special event for emerging designers collaborating with Société Fashion was the Buyer Luncheon organized at Eva’s Showroom, where designers had an opportunity to receive a valuable feedback and exchange ideas with the guests of Société and Mercedes Benz Fashion Week.