Mr Porter managing director Toby Bateman, designer Oliver Spencer, Thread head of business development Terry Betts and Head of Société Fashion Martyna Panczak took part in a panel discussion on the impact of technology on the menswear’s market at London Fashion Week Men’s on 12 June 2017.

The Grooming Room – London’s number one seasonal, media and influencer hub, once again welcomed The Industry, a leading fashion news and premier networking club for fashion professionals, to the SS18 session over London Fashion Week Men’s, in partnership with Société.

The dynamic panel discussed how technology has impacted the way men consume information about fashion and shop for fashion – both on and off-line. Each expert in their field and passionate about the future of fashion and design, they also talked about how brands and retailers are capitalising on technology to make the shopping easier and efficient, and looked at the impact this has on the design process.

Once the talk was over the panel opened up a Q&A session to the audience. Audience members included an array of fashion press, stylists, designers, photographers, PRs, brand development managers and more asked questions about the importance of celebrity branding and how they see men’s fashion changing in the future.