The Société Fashion Accelerator Program took the runway for the first time

Introduction


The designers of the Société Fashion Accelerator Program presented their Spring/Summer 2018 collections at the Mercedes-Benz Fashion Week Central Europe which took place at the magical venue of the Museum of Applied Arts in Budapest. Five participants showcased their garments on the runway: Czech-Slovak label Laformela, Poland-based Bodymaps, and Hungarian brands Grandpa, Tomcsanyi and Kata Szegedi.

The show was opened by Polish swimwear label Bodymaps on Saturday. The pieces designed by Ewa Stepnowska accentuated the brand’s signature swimwear styles, and flowers and circles became the main motifs. For the very first time, the collection not only featured swimwear, but also included clothing pieces. It was followed by Grandpa’s designs – a Hungarian menswear brand evolving around the concept of bounding among different generations of men in the family. Closing the first block, Dora Tomcsanyi’s casual, easy-to-wear pieces appeared on the runway, bringing the world of vintage tennis alive in a modern and minimalistic approach. The disintegrated court and vintage racket prints created a modernised retro feel for the collection.

 

The Czech-Slovak duo, Laformela took a sporty approach in their designs and the clothes were also strongly influenced by the pop music of the 2000s. The asymmetrical pieces were dominated by summer pastel shades and warning fluorescent colours. The Société Fashion Accelerator Show ended with Kata Szegedi and Daniel Benus’ collection, featuring bright metallic fabrics – which idea came from the works of Frank Gehry, architect – mixed with denim and thick and heavy materials, drawing from youth culture and young people’s street style.

It is safe to say that the designers of the Société Fashion Accelerator Program did not fail to amaze the crowds and made a strong statement on the Central European fashion scene. The team is excitedly looking forward to continue their journey throughout the year as the program goes on in 2018.


Prodigies of the Central European fashion scene ended the race in New York City

Introduction


Eddie Mullon (Founder & CEO of Fashion GPS and President of Launchmetrics), Frederic Pinet (Fashion Photographer), Stephanie Kirtley (US Fashion Director of ORDRE), Lisa Smilor (CFDA Vice President), Mark Tevis (Publisher of the Daily Front Row) and Martyna Panczak (Head of Société Fashion) decided upon 6 future participants of the Societe Fashion Accelerator Program in Spring Studios in New York City.

As the flagship project of the Société Fashion, the Accelerator Program’s mission is to build up and activate a new Central European fashion community by supporting up-and-coming fashion designers. The program offers year-long business mentoring for six selected designer teams from the region to help them reach their full potential and succeed on international markets. The winners, BODYMAPS (PL), GRANDPA (HU), JIRI KALFAR (CZ), KATA SZEGEDI (HU) LAFORMELA (CZ), TOMCSANYI (HU) were announced at the launch event of the program at Bulletin Soho, NYC, were selected from 12 shortlisted designers by a committee of top-notch professionals from every aspect of the industry.

Designers we selected have magic combination of all 3 factors: creativity in their designs, strong scalable business concept and colorful personality- says Martyna Panczak, committee member and Head of Société Fashion- We looked for people having clear vision for future development and products with perfectly balanced art and commerce. We analyzed each and every case asking ourselves which designers would be able to benefit from the program most.

ORDRE Online Luxury Wholesale Showrooms, a business networking partner of Société, prepared a special prize for one selected designer who will be offered a range of services to promote the wholesale collections globally during the span of the program.


Pop Up store

Introduction


New York’s Bulletin in Soho played host to the first edition of Société Fashion’s Accelerator Program ­­– a scheme the supports up-and-coming fashion designers by offering a year-long prize package that includes networking opportunities, media coverage and business mentioning, with the goal of helping the designers thrive in the international marketplace.

Twelve designers were shortlisted and six designers were crowned the winners of the 2017 Société Fashion Accelerator Program  judged by committee of fashion professionals that are shaping fashion not just in New York, but around the world including Head of Société Fashion, Martyna Panczak; CFDA Vice President, Lisa Smilor; Publisher of the Daily Front Row, Mark Tevis; fashion photographer, Frederic Pinet; US Fashion Director of ORDRE, Stephanie Kirtley and President of Launchmetrics, Eddie Mullon.

 

Bulletin Soho also hosted the first international Pop Up Store by Société Fashion, where New Yorkers could have shopped for garments by pre- selected designers.


Inspired by Société – The Movie and event in Pontoon

Introduction


Bálint Szimler (director of Itt vagyok and Balaton Method) and Marcell Rév (camera-man of the aforementioned films and Fehér Isten, winner of its category in the Cannes Film Festival) produced the first movie of the Inspired by Société initiative which will be followed by more creations later this fall.

 

„The movie was produced for Société’s request and we got full sabbatical, therefore we had the opportunity to get inspired and embed our own thoughts into the process, straight from the beginning to the implementation. We truly fell in love with this project so it makes us extremely happy to see our movie on different foreign platforms – says Bálint Szimler, director of the film – We attempted to create a unique atmosphere featuring powerful female characters embodying the „femme fatale” type. Alongside the visuals, the narration also underpins Société’s message: the world is how you see it – it’s all about perspective, and you can live it the fullest through your own interpretation. We were trying to interpose kind of a motivational message: live your life, be creative, since as the subscription says at the end of the movie: your ideas define your freedom.

 

The production that got selected into the online showroom of the Berlin Fashion Film Festival. first debuted in front of a bigger audience on a summer kick-starter event at Pontoon organised by Société.


The Industry X Société at London Fashion Week Men’s

Introduction


Mr Porter managing director Toby Bateman, designer Oliver Spencer, Thread head of business development Terry Betts and Head of Société Fashion Martyna Panczak took part in a panel discussion on the impact of technology on the menswear’s market at London Fashion Week Men’s on 12 June 2017.

The Grooming Room – London’s number one seasonal, media and influencer hub, once again welcomed The Industry, a leading fashion news and premier networking club for fashion professionals, to the SS18 session over London Fashion Week Men’s, in partnership with Société.

The dynamic panel discussed how technology has impacted the way men consume information about fashion and shop for fashion – both on and off-line. Each expert in their field and passionate about the future of fashion and design, they also talked about how brands and retailers are capitalising on technology to make the shopping easier and efficient, and looked at the impact this has on the design process.

Once the talk was over the panel opened up a Q&A session to the audience. Audience members included an array of fashion press, stylists, designers, photographers, PRs, brand development managers and more asked questions about the importance of celebrity branding and how they see men’s fashion changing in the future.


TED X Société

Introduction


Márton Nemes painter-artist broke into the contemporary Hungarian fine arts scenery a couple years ago. His art is characterised by continuous technical experimentation and unconventional solutions. His goal as an artist is to combine applied and autonomic arts and to broaden the horizons of the fine arts which made him a perfect match for a collaboration with Société.

The installation featured an industrial vase and light stripes with a video projected onto them which resulted in a robust, but in the same time an extremely airy piece of art. This formal contradiction and tension plays a key role in Márton Nemes’ artworks and the contrasts of seemingly completely differing elements come together in perfect harmony. The video screened on the stripes is a production inspired by Société and it clearly indicates the approximation of something new and exciting.


Societe x Mercedes Benz Fashion Week Central Europe.

Introduction


2016 Fall Mercedes-Benz Fashion Week Central Europe event saw buyers and journalists from the Europe’s influential retailers and publications attend shows throughout the weekend and also for the first time engage in one-on-one meetings with designers at onsite buyers showrooms—a new initiative for this season by Société Fashion.

A special event for emerging designers collaborating with Société Fashion was the Buyer Luncheon organized at Eva’s Showroom, where designers had an opportunity to receive a valuable feedback and exchange ideas with the guests of Société and Mercedes Benz Fashion Week.